Send GDPR-friendly newsletters.
At Minutemailer, GDPR compliance and safeguarding the privacy of you and your customers is our top priority. Trust us to handle your data with the utmost care and security.
GDPR and newsletters.
What does GDPR say about email marketing? In short this:
- Consent: Individuals must provide express consent to receive email marketing.
- Transparency: Marketers must clearly communicate what data is collected and how it will be used.
- Right to withdraw consent: Individuals have the right to withdraw their consent at any time, usually via an unsubscribe link. This is included in all emails sent via Minutemailer.
- Security: Only collect necessary data and ensure it is protected from unauthorized access.
- Liability: You need to prove compliance yourself, including how and when consent was obtained.
GDPR and companies.
According to GDPR, emails to business addresses are generally handled differently than if you send emails to personal addresses. GDPR is primarily about the protection of personal data of individuals.
This is what you should consider when sending emails to companies:
-
Company Contacts: Emails sent to public company addresses (such as info@company.com) are not subject to the same strict GDPR requirements as those sent to personal email addresses (such as john.doe@company.com).
-
Personal data: If the email address contains a person's name or is directly identifiable (e.g. firstname.lastname@company.com), it is considered personal data and GDPR rules on consent, transparency and data protection apply.
-
Legitimate interest: Companies can often justify the processing of personal data for business-to-business (B2B) communications based on "legitimate interest".
In conclusion, although GDPR is less strict when it comes to purely corporate communications, you need to be careful about personal data and what you send to whom.
If you have further questions, you can always contact the data protection officer at support@minutemailer.com.
Please also read our terms of service