Email marketing for salons and spas
Keep your appointment book full with automated reminder emails that bring back clients who haven’t visited recently.
Your salon or spa thrives on repeat business, but life gets busy and even your most loyal clients can forget to book their next appointment. This guide will show you how to use email marketing to bring back those “lost” clients and keep your schedule consistently full.
The challenge for salons and spas
Salons and spas thrive on repeat business, but even your best clients can forget to book their next appointment. Life gets busy, and that regular customer who used to come every six weeks suddenly hasn’t been in for three months.
Most salon owners assume these clients have found another place. In reality, they’ve just forgotten.
How Minutemailer helps salons
With Minutemailer, you can automatically send friendly reminder emails to clients who haven’t visited in a while. No sales pitch needed. Just a simple “We miss you!” message is enough to bring them back.
Key features for salons:
- Import from your booking system: Upload your client list
- Personalized reminders: Send messages that feel personal, not automated
- Track who returns: See which clients opened or clicked your email
- Special offers: Include a small discount or bonus to sweeten the deal
Real results
Salons using Minutemailer see about 40% of “lost” clients book appointments after a simple reminder email. That’s potentially thousands in recovered revenue every month.
Perfect for:
- Hair salons
- Nail salons
- Spa and wellness centers
- Beauty clinics
- Massage therapy centers
- Barbershops
Get started in minutes
No technical skills needed. Import your clients, create your message (or use our templates), and send. It’s that simple.