Email marketing for gyms and yoga studios
Re-engage members who haven’t visited recently and reduce churn with targeted reminder emails.
Member retention is the lifeblood of any fitness business. This guide will show you how to use email marketing to prevent cancellations by re-engaging members before they decide to quit.
The challenge for fitness studios
Members sign up with great intentions, but life gets in the way. They stop coming for a few weeks, feel guilty about it, and then cancel their membership entirely.
The key to retention is catching them before they decide to quit. When they’re just losing momentum.
How Minutemailer helps fitness businesses
Automatically reach out to members who haven’t checked in recently. A friendly “We miss seeing you!” message can be the motivation they need to return.
Key features for gyms and studios:
- Personal encouragement: Send supportive messages that feel genuine
- Announce new classes: Keep members excited about what’s new
- Special offers: Invite inactive members to free classes or sessions
Real results
Gyms using Minutemailer report that about 3 out of 10 inactive members return after receiving a reminder email preventing cancellations and building stronger member relationships.
Perfect for:
- Gyms and fitness centers
- Yoga studios
- Pilates studios
- CrossFit boxes
- Martial arts schools
- Personal training studios
- Dance studios
Simple setup
Import your member list and send encouraging messages. No complex marketing tools needed.