Email marketing for contractors and home services
Get repeat business from past customers with seasonal reminders and service offers.
Finding new customers is expensive and time-consuming. Your past customers already trust you and know the quality of your work. This guide will show you how to use email marketing to turn one-time jobs into recurring annual business.
The challenge for home service professionals
You do great work. Customers are happy with the result. But when they need work done again next year, they call someone else. Not because they didn’t like you, but because they lost your contact info or forgot you existed.
Meanwhile, you’re spending time and money finding new customers instead of serving people who already trust you.
How Minutemailer helps home service businesses
Send seasonal reminders and maintenance tips to past customers. When they need work done, you’re the first person they think of.
Key features for contractors:
- Seasonal campaigns: Remind customers about gutter cleaning in fall, AC service in spring, etc.
- Maintenance schedules: Suggest annual services based on when you last worked together
- Special offers: Give past customers priority booking or discounts
- Referral requests: Happy customers are your best source of new business
Real results
Contractors using email reminders report that past customers make up 40-50% of annual revenue - much higher than the industry average of 20-30%.
Perfect for:
- General contractors
- Plumbers
- Electricians
- HVAC technicians
- Landscapers
- Painters
- Carpenters
- Home cleaning services
Set it and forget it
Create seasonal reminder templates once, then send them every year. Spend less time finding customers, more time doing the work you love.